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Joint Development of Ontoprise and IBM shown at CeBIT 2010
 February 23, 2010

Derive new business insights from your unstructured information with semantic content analysis from IBM and ontoprise

Karlsruhe, 23 February, 2010: ontoprise GmbH, a leading provider of semantic technologies and applications, will be at this years CeBIT as an IBM Business Partner at IBM's main booth in Hall 2, Stand A10, demo point 71. The focus of the presentation is semantic content analysis (SCA), a joint development from IBM and ontoprise which allows important concepts and relationships to be extracted from your content, both structured (databases) and unstructured (documents, web pages, e-mails, news feeds, etc.), and used within business rules to derive deep insights to better inform your business decisions. The solution will be presented the first time to a broad audience and combines the capabilities of IBM Cognos Content Analytics (CCA) with those of ontoprise‘s OntoBroker. The two products complement each other perfectly, where CCA provides a robust enterprise-ready analytics platform for extracting insights from content, and OntoBroker provides the models and inferencing required to customize the analysis for your particular business challenge. Take the example of the analysis of the competitive landscape, here CCA extracts concepts (such as companies, products, and market segments) and relationships (such as product_of, acquired_by, partnered_with, or competitor_of) and stores this in the OntoBroker knowledge model. OntoBroker then applies inferencing, based on rules defined by the business, to derive deeper embedded insights. The information can be automatically extracted from any data source supported by CCA, which includes web pages, content repositories, databases, file systems, etc. The benefits of the joint developed SCA will be demonstrated on the ontoprise demo point.

Finding information (search) is an inefficient and costly process which takes up an exorbitant amount of time for the average knowledge worker; time that would be better spent generating value for themselves and the company. Deriving knowledge and business insight from content and integrating these insights into the business is an even more costly process which is frequently ignored by companies as it’s considered too difficult. Today this is no longer the case. Together IBM and ontoprise GmbH are solving both these problems within the same integrated system so that you can improve your search experience and at the same time apply more sophisticated analysis techniques, integrated with business rules, to completely change how you maximize the value of your intellectual capital – your people and the content they create. This solution also allows you to integrate external sources of data so that you can have a 360 degree of the business landscape, integrating insights from customers, partners, competitors, and analysts.

The capabilities of the combined products allow an extremely fast and very effective extraction of information from unstructured data and linking them to structured data e.g. from Databases. The newly inferred knowledge, which is partly only implicit, and is derived through different rules can be found quick and easy. This allows access to unstructured information as if it were structured information.

The joint development of SCA is a first cooperative partnership between IBM and ontoprise in this technological environment. “The software components of ontoprise and IBM will benefit from each other‘s results. These users get state-of-the-art technologies in the fields of text analysis, semantic information storage and semantic analytics.” said Erich Leitner, Head of Business Analytics and Optimization Growth Initiative of IBM Germany.

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Related: IBM in Interview with Ontoprise on CeBIT 2010

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